Freebies Ev Charging as Complimentary ,is good at pre existing Business

5 September, 2022

Complimentary freebies for courtesy Charging for  Electric vehicle is useful to attract  Ev owners Stores ,Plaza  Fast food Party place. To increase visitor foot fall for prospect sales turnover at Mall, Plaza , shopping Arcade, Mega Mart and  like. The Complimentary charging either slow, or medium Level, is good for those business establishment  who wants to  facilitate  regular / frequent visitors who had switch over to Electric vehicles  or new electric vehicles owners. Slow  & Moderate  charging is meant for stay of electric Vehicles from one hour to 3 hours

Level of Investment depend on Power specification of each Charger & total number of different specs charges to be install. One may start even from minimum 3.3 Kwh charger and may have up to many numbers as per investment & utility plan . Such plan after considering budget for sales promotion by such  complimentary services.

Charger capacity & Level of slow charger depend on cost and power specification of  chargers . such slow & medium charger available in various categories , which can provide charging for  range enhancement from 30 to 100 Km, good for attract Ev owners to come at such stores

The charging may be given under various scheme as freebies, concessional or Min purchase target. Such different charging will have to be juice up from different Charger specification 3.3, 7.4  and 11 Kwh . Installing Cost of such chargers varies from Rs.50 thousand to Rs 2 Lacs, inclusive other controlling equipment. It will be good start with single slow charger and the may enhance desired numbers.

Electricity Bill expenses towards charging facility may be counted as sales promotion measures. sales tie up charging or  complimentary charging will lead to increase sales .Longer time of stay possible of more buying the sales turnover is mix function of  number of  footfall and conversion of foot fall in to buying .

Charging tieup with minimum Amount buying: free Charging  may be tie up with Quantity of buying or may fix for a minimum amount of buying. The slow charging  may  be free for certain units for all who parked Ev while shopping or time spend in  Store, visiting establishment

Concessional Charging may be given from higher level charger: such Level -2 Chargers may juice up Electric vehicle up to  100 Km within One hour charging. Such moderate charging will also incur more electricity consumption per hour as compare to slow chargers. In medium charging, the rates may be fixed on the basis of No-profit no loss system. This will create new customers and facility to existing loyal customers who switched over to Electric from  ICE vehicles

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